Honolulu, HI
with Scott Kelby

Monday, December 03, 2007

Hawaii Convention Center
Room: 311
1801 Kalakaua Ave
Honolulu, Hawaii 96815
Phone: (808) 943-3500

Lightroom Tour

If you love digital photography, but the managing, sorting, and developing of hundreds of images is really bogging you down, then come and spend just one day with Scott Kelby, Editor and Publisher of Photoshop User magazine, and the world's #1 bestselling Photoshop author as he unlocks the secrets of the "New Digital Photography Workflow" using Adobe Lightroom and Adobe Photoshop.

Together, these two programs have the power to take your photography to a whole new level of productivity, efficiency, and fun. Scott has put together just an amazing, and often inspiring, full-day seminar based on his own photography workflow using Lightroom and Photoshop.

Scott has been using Lightroom even well before its first release as public Beta 1. He's learned the real insider techniques that can make your life so much easier, and free you up to spend your time on the things you really want to do with your photography, rather than boring, repetitive production tasks. It's all here, from start to finish, from the moment of capture to the final print, and for the first time anywhere you'll see it all unfold, live, right in front of you, as you learn exactly, step-by-step, how to once-and-for-all take control of your digital photography workflow.

Class Schedule

Setting Up Lightroom the Right Way From the Start


10:00 to 11:15 A.M.
What you do first in Lightroom can make or break your entire workflow, so we're starting from scratch. We thought the best way for you to really learn Lightroom's workflow is to start with a live studio shoot. That way, you see the entire process, right from the moment of capture. You'll see everything, every step of the way at this crucial stage so you'll really know what to do and how to set up Lightroom right the first time to save yourself hours of wasted time and frustration. If you've dreamed of having the same workflow the pros use, you're about to see it unfold before your eyes.

In this session, you'll learn:


• Which of Lightroom's preferences you need to keep you working faster and more efficiently.
• How to automatically back-up your photos, and organize and sort them so you can find the photos you need fast. (it's easier than you'd think)
• How to leverage Lightroom's features to help you quickly find the best photos from any shoot, and how to keep from getting bogged down when you're dealing with hundreds of images from the same shoot. (the old methods just aren't fast enough)
• How to make the most of Lightroom's built-in automation, and how to use it in ways that will make you faster and more efficient than you ever thought possible.
• Plus dozens of shortcuts, workarounds, and insider tips to make certain that your new workflow keeps you way ahead of the competition.

The Pro Method for Processing Your Raw, TIFF and JPEG images.


11:30 A.M. to 12:30 P.M.
Lightroom doesn't care if you're shooting Raw, TIFF or JPEG; it treats them all pretty much the same. It's what you do in the Develop module that makes all the difference in the world. You're going to learn which features make the most difference (and which ones you can pretty much ignore), and how to avoid over-processing your photos. (it's an easy trap to fall into) You'll see exactly what to do, in what order, and how to work as efficiently as possible to get your photos ready to show your client. If you ever struggle with Camera Raw or the whole Raw processing process, you're going to love how easy and straight-forward we make it. Your days of struggling with tonal problems, color casts, and complicated tools are over.

You'll learn:


• The six most essential sliders. (and why most of the time, they're all you need)
• How to make Lightroom do all the hard work, while you sit back and just direct.
• How to unleash Lightroom's Develop Module automation so you do the least work possible while processing more photos faster. (this is pretty darn slick!)
• How to customize Lightroom's Export feature so you get twice the work done in half the time.
• How to free yourself from typical production hang-ups that cost money and lose clients. You'll also learn how to sidestep many of the pitfalls of processing photos one-by-one. (there's a much better way, and you're about to learn it)
• Plus you'll see step-by-step how the pros process their photos so they spend less time on boring production stuff and more time doing the fun stuff they love; being creative and shooting!


LUNCH BREAK
12:30 to 1:30 P.M.


Using Lightroom with Adobe Photoshop


1:30 to 2:30 P.M.
If you've been wondering where Photoshop fits in, this is the session where you'll learn exactly that. You'll see why you may need Photoshop in your workflow, and exactly how to make things work so that moving between the two programs is seamless and totally painless every time. You'll see exactly how these two programs work together to create a smooth, professional workflow, plus, along the way you'll learn some very cool Photoshop techniques for photographers.

In this session you'll learn:


• When you should jump over to Photoshop. (and when it's better to skip it and stay in Lightroom)
• The seven most-important Photoshop photo-retouching techniques. (you'll use these even when you're not using Lightroom)
• How to make the process easy and how to leverage the two programs in order to create a workflow that moves quicker together than either one by itself.
• Which tasks are better suited to Lightroom, and which ones you need to use Photoshop for.
• How to incorporate pro sharpening and finishing techniques that make all the difference in creating professional quality prints.
• Plus, you'll learn the techniques for ensuring a 100% non-destructive workflow that always protects your images, and gives you an "out" if you ever change your mind. This one session will change the way you think about, and work with, Photoshop forever.

Showing It to the Client


2:45 to 3:45 P.M.
You'll be amazed at some of the creative photographic effects you can apply to your photos right from within Lightroom. In this session you'll see the best formula for creating those spectacular black and white prints, how to get the most vibrant color without over-saturating your photos and making them look "faked," and when it's all done, you'll learn exactly how to set up a professional, custom slide presentation to help you maximize profits and show your work in the best light possible. Plus, if you've ever dreamed of having a super efficient way to let your clients (friends of family) do their proofing on the Web, you'll be amazed at what you'll learn in this eye-opening session.

You'll learn:


• The best way to create those high-contrast black and white photos. (and if you're already using Lightroom; it's not how you'd think)
• How to create duotone effects the fast and easy way, without jumping over to Photoshop.
• How to create custom presentations for your clients that make it look like you went through a lot of extra work just for them. (when in reality, it's just a few simple clicks)
• How to use Lightroom's automation in both the Slideshow and Web modules, to prepare professional-looking layouts that will blow your clients away
• How to avoid traps that waste time and get you sidetracked from what really matters
• How to quickly and easily take your client proofing methods to the next level, so your work gets presented in the best light. When that happens, you earn more money!
• Plus, the pro's tips for working faster and more effectively at this stage of the game, so you can get to the final prints faster and with less trouble than you ever imagined.

It's All About The Print!


4:00 to 5:00 P.M.

This is where it call comes together, and this is one of the most well-designed, well thought-out parts of Lightroom. Learning how to set up Lightroom for printing success every time is what it's all about. You'll learn exactly how to set up your computer and Lightroom to create stunning prints that match your screen, so you'll get predictable and fast results. You'll see everything step-by-step, including: setting up the color management from scratch, configuring Lightroom's printing settings, the most important print options, plus you'll see the finished images printed live---right in the class session, to give you the full start-to-finish, real-world workflow.

You'll learn:


• How to automate the printing process once and for all, so you can finally, really, "just sit back and print".
• How to make everything work together, from your screen to your printer, so you spend more time printing and less time "messing with technology".
• Which options look best in print. (and which you should avoid)
• How to sidestep the most common printing problems, and lots of real world advice on getting what you see on screen to actually look even better when it goes to print
• How to create your own custom printing templates so that you can have anyone -- even someone who has never used Lightroom before, take over the printing tasks so you can keep shooting.
• Plus, you'll learn the whole thing; the whole ball of wax, because at the end of the day we'll take the workflow we've taught you and put the whole thing together in one quick, easy, visual, and concise project that will "turn the light bulb on" in a way that only this method can.

If you're serious about learning Lightroom; serious about working faster and smarter, and if you want to spend less time worrying about the process and more time shooting and being creative, then I invite you to spend this amazing, eye-opening, career-changing day with me, learning the real new digital photography workflow.

Honolulu, HI

Your Price: $99.00
NAPP Member Price: $79.00

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